When the schoolyear ended, the kids begged us to get season passes to our local amusement park. After all, they said, they were only signed up for 1 session of summer camp. A few of The Pea's friends were getting season passes, so they could all go together. Admission to the adjacent water park was included. You could recoup the prices of a season pass in just 1 visit. I caved in.
I don't regret buying those passes. We've already gotten our money's worth. The kids love visiting. The park is a lot of fun. The problem is, every time we go, I'm reminded of how inferior the park is to my favorite theme park of all: Disneyland. Little things about the park irritate me, and I find myself saying, "Well, at Disney, we wouldn't have this problem, because at Disney, they do it this way.....". There's no questions that this theme park costs less, and there's no question that the kids enjoy it. But after 1 visit, I'm done, and I couldn't care less if I didn't go back for another 5 years. I could go back to Disneyland again and again, year after year, and enjoy it each time.
So what is it that Disney does so much better than other parks? Other parks have rides (and many are much more thrilling than Disney rides). Other parks have entertainment. Other parks have characters. I realize I'm biased towards Disney, but I've come up with 5 concrete, objective factors that separate Disney parks from the rest. Actually, I can think of 6, but I'm not even going to talk about how Disney parks provide an immersive experience and attention to detail like no other brand of theme park in the world (with the exception of The Wizarding World of Harry Potter at Universal Studios Florida). I'm just going to talk about operations, i.e. the way Disney runs their theme parks. Here are five things I think Disney Parks do better than anyone else:
Information dissemination
Time is the most precious commodity you have at a Disney Park, and Disney is amazing at helping you make the most of it. Wait times are constantly being polled (have you ever been in line with someone holding a red plastic tag on a lanyard, then seen him or her hand the tag to a cast member at the end of a line?) so that fairly accurate wait times can be calculated. Wait times are posted at the entrance to all Disney Park attractions, so you can decide whether you want to ride before joining the line. You can also get information on ride closures and entertainment schedules online, at information boards near the park entrances, via handouts, or on the My Disney Experience app (for Walt Disney World). And don't even get me started on how much I love FastPass and FastPass+ !
Line management
Queueing areas for most theme park rides consist of a series of chains and barriers, with people shuffling around in a zig-zag pattern. Boring, boring, boring! It's true that many rides at Disney Parks are no different, but I'd say at least half of the rides at a Disney Park have a queue are filled with interesting things to see and do to help you pass the time. Some notable examples of rides with interesting queue areas include Star Tours, Toy Story Mania, Radiator Springs Racers, Indiana Jones, Roger Rabbit's Car-Toon Spin.
Ride loading optimization
I'm always infuriated when I see roller coasters leaving with empty seats, or worse, empty cars. The OCD ergonomics expert in me can't help calculating how many more people could have gotten on that ride -- and how much shorter the line would be -- if the ride attendants would just be a bit smarter in how they load those rides. No park on earth does this better than a Disney Park; just before the ride loading area, you'll see a cast member directing riders to specific areas depending on how many there are in their party. No one gets to choose where they ride, so there are no wasted seats. They even have a single rider line to fill up the odd empty seat and make the line go even faster.
Cleanliness
I still remember the first time I visited Disneyland as a little girl, and saw cast members sweeping the streets as fast as people could spill their popcorn. You won't find trash lying around anywhere, even in the forgotten corners of the park. Not only that, rides are constantly being refurbished so they don't ever look faded or dilapidated (for example, check out the shiny new bobsleds on the Matterhorn in the photo above!).
Attitude
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